In plain language–how much is your good idea worth and how much money will it take to bring your idea to the marketplace? There are many factors that influence these analyses, and by and large these factors don't come into play when evaluating the merits of a scientific project. What makes good science good business is often very different from what makes good science good science.
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Accepted: November 5, 2007
© 2008 Mosby, Inc. Published by Elsevier Inc. All rights reserved.